Website vision

For our website we want:

• All the social networks, e.g. Facebook, twitter, Icloud, YouTube, MySpace, Pininterest, Instragram  
• Working in synergy with a make up company, promoting their products, and retail companies to sell our CD and merchandise. See tickets will sell our touring tickets as it sells British performances. ITune will sell the music.
• Competitions winning shopping vouchers to get your own look.
• Lyrics to our latest songs 
• Music video
• Images of artist
• merchandise such as: shirts, posters, key rings, mugs, calender, bags and hoodies 
• A game, e.g. like stooshe have a car game and little mix have a dj booth where you can make your own music. 
• Fans log in and news letter
• Artist biography and separate profile page  

music video

Music Video vision

For our music vision we are planning to have:

• A lot of attitude
• Dance battles
• Artist dancing, and performing, acting like divas
• A lot of contrast shots between the artist
• Shots of artist making about and teasing each other like friends
• The rapping section we will have them more united
• Social network reference, e.g. Facebook

We want the video to interpret the two artist characteristics as it is their first song. We will portray
their friendship which is full of fun. They constantly have petty hilarious arguments because of how
different they are, but they get on so well and work incredibly well together. Showing their fans its
okay to be different and people will appreciate you and be your friends

When one artist is singing there will be more shot of her, than the other but the other will pop in
every once in a while doing adlip or giving facial expression reacting to what the other artist says, we
will use split screen to accomplish this.

When they are rapping we will have them both in the same shots, and more inventive special
effects, to reach a climax making the video even more interesting to watch.

Contrast between artists :

• Pets : tortious / dog
• Favourite meal: humburger / pizza
• Desert: ice cream / chocolate cake
• Favourite colour: pink / blue
• Fashion: boyish ghetto look/ girly glamorous look
• Hair: freezy and curly / long and straight
• Different fan groups on FB, Twitter.

Analysis of count down

Countdown, Beyoncé, 2011

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This is Beyoncé's Music video countdown. In the theory of Godwin, it is a conceptual and performance video as her song is about a relationship, however we just have no sense of a relationship in the video, just Beyoncé performing and a dance session or class. You could interpret it as the countdown to a show, so the dancers are practicing. We particularly like the editing style of this video, which interprets the song, having 10 shots of Beyoncé when she says 10, then 9 etc, interpreting it literal.

We are thinking of using all these multiple screen shots for our music video, as we want an artist performance driven video and this enhances and makes the video more lively. We also love the colour scheme, of bright backgrounds.

Gender representation
She is not highly sexualised , or objectified but shown to be having fun and flirtatious with her dance moves. Not many shots of her body, more of her movements and beauty shots, to appreciate her more of and artist and performer. We would want our artist to be also portrayed like that.



Who is your artist?

They are called EGO

They consist of two females; who can both sing, rap and dance. They are the new hip hop and R&B British female talent.  Being inspired by Missy Elliot, Beyoncé and spice girls and TLC.

They have been best friends since secondary school, being known as the coolest girls who took part in all the sports activities, the school performances and even geeky competitions. Their friendship is very unique as they are both completely different but their passion for music and performance has brought them together.  They have many fights but these two can’t stay away from each other, from an outside eye you will find their arguments cute, funny and very competitive: almost like a married couple.  They really started their career, after winning many talent shows around UK; they were spotted in Britain Does Variety, when they won the grand finale. One of the talent scouts from Snapback Records was watching and immediately rang up and arranged a meeting with the two girls. From there their life has changed. 

dancers

Artist Identity

Stooshe
Nicki Minaj

Willow smith

Stooshe website

Add caption

Snapback Records

'Snapback Records'

• British record label based in London.
• Owned by Warner.
• Signs emerging talent, which they find by holding auditions and hosting competitions.
• Typically hip hop, RnB and rap genre artists are chosen.
• Our group will be signed under Snapback Records and debut in a few months with the single 'Do My Thing'.

London Records is a similar label who also belongs to Warner and, as the name states, is based in London. It has signed artists such as the Sugababes (from 1998-2001), All Saints and Then Jerico.

 

Jessie J website

At the bottom of the page you have all the companies she works in synergy with and extra information of members interactivity.

Sign up, for fans to interact, and 1st hand information.

You can chat to Jessie J live, many fans would love this, keeping them connected and interacting with the artist herself.

When you are ordering a ticket for Jessie 's live performance you are taken to see tickets website, working in synergy with them.

When buying her CD we are taken to Universal Music which is the label she is singed on to, working together through synergy.

In her store you can find special pack CD's. This is more targeted to her fans, so they can have those extra features and treasure her music.

Here is Jessie J's store, with all her different albums and a hoodie. Hoodies are for all age, so reaches to her target audience.

Here you can access all her videos from her music video to video blogs of her talking personally to her audience. Many of her fans would prefer to watch videos then reading about jessie j.

Here are all her live performance list. She is touring all over the UK, as she is a British artist, so targeting British audience.

Here is her gallery, which has all her images she has on different magazines and news paper. This gives people a collection of her fashion and her personality through  her interviews. This way fans find it easier to follow her fashion sense. Also the fact she is published on news papers and magazines show she also targets an adult female audience.

Here we have her Biography, where her fans can know more about, so they know not only her music but her personality more. we also get another picture in the background giving the audience variety to her look. 

Here is her blog, so that her audience can interact talking about Jessie J's updates.

This is her news page, in the same, setting but has a different image of her, with mickey mouse ears, this shows her audience she is fun but sexy. The news page updates her fans with all her updates, as her target audience would be young girls, teenagers and young adults, who access the internet all the time to find out news.

The minute you go on Jessie J's webpage you get to pick your location showing she is international and available to the world .