I researched new artist in the industry ones that would be similar to our artist, one of them was "Little Mix". I looked at their combination of their music video, website and album, and saw how effective they were. Little Mix music video has bright colours as well as their website and their album, there is a clear synergy. They are mainstream, signed to the well known record label who signs on new British artist "Syco Music". The fact they are on this label, gets audience interested in them because they like the other artist on the label and interested in what is new. They have been able to reach out to many audience becoming very popular and known. This is mainly through their promotion of the artist through the music video which I have seen on music channels a few times. The video has a distinctive look, giving each artist their own personality and look by having different background with their personalised logo. I then saw their albums in stores, and the album has a similar look, continuing the synergy and personality of each artist. The website is a combination of everything with the logos from the music video and the colour scheme from the album.
Leigh- anne is gangster logo cap, background graphetti, perri sweet, logo flower and background, Jesy muscial logo boom box and background, Jade geeky, logo bow ties, background.
We wanted the music video to promote both the website and album cover making sure theaudience will buy and visit both ancillary texts. For this reason we thought it was important knowing if our band is niche or mainstream. Therefore knowing what type of record label they are signed to knowing their budget and their target audience. We decided that our artists would be able to make it mainstream, singed to a record label, “snapback records” which is owned by“Time Warner” world's second largest media and entertainment conglomerate. This meant our music video would have a reasonably high budget, and therefore have many benefits in reaching to the audience.
What we did to reach our audience, was
create a synergy through our music video and both ancillary text. We did this by presenting a consistent brand
image across all products like Little Mix. We created the logo E.G.O with strong colours (purple
and blue) to represent the artists who are seen as powerful, talented and
outrageous. We placed this logo on as many platforms as we could, from music
video, to website to album to merchandise such as clothes and bags, radio
advertisements and fans with “I love (ego logo)”. This way audience will
recognise them more since they are new in the industry. We also used the colour scheme of purple and blue on our website and album cover.
We kept the strong image of the artist in the music video, by representing them as powerful modern young women, and not sexualising them only in their confidence and persona. This meant our target female audience would look up to them and there for want to follow them as role models by going on our website and buying their album.
We kept the strong image of the artist in the music video, by representing them as powerful modern young women, and not sexualising them only in their confidence and persona. This meant our target female audience would look up to them and there for want to follow them as role models by going on our website and buying their album.
We reached the audience through other
means, we knew our target audience is 16-24 meaning their way of receiving
information and interacting, is through web 2.0 and social media platforms. We
exploited our website with as many thing to reach and appeal to the audience: a
link to all social networks such as Facebook, twitter and YouTube, this way they
could follow E.G.O and keep up to date with news, trends and the artist own
social life. Its important that audience can interact, so they feel more engaged with the artist.
On the website we had events, so that fans would be able to buy tickets easily and follow the artits. gallery to see what new clothes they are wearing and keep them upto date with images from shows. Music, where they can read the lyrics and sing along to the songs, story so they know more about the artist background feel as if they are friends and know the artist well. store so they can buy merchendises. All of this is important in reaching to the audience and keeping fans happy.
On the website we had events, so that fans would be able to buy tickets easily and follow the artits. gallery to see what new clothes they are wearing and keep them upto date with images from shows. Music, where they can read the lyrics and sing along to the songs, story so they know more about the artist background feel as if they are friends and know the artist well. store so they can buy merchendises. All of this is important in reaching to the audience and keeping fans happy.
We also added in symbiotic arrangements such
as radio show with Choice fm known for our genre, R&B and Hip- Hop. We also have a competition with the price of M.A.C cosmetics, as women would want to feel beautiful and strong we thought this was perfect, as vicki and I used M.A.C products when shooting the music video and taking promo photos.
I feel the combination of the music video and the ancillary text, works very effectively in reaching and pleasing our target audience.
I feel the combination of the music video and the ancillary text, works very effectively in reaching and pleasing our target audience.
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