Artist Identity

Stooshe
Nicki Minaj

Willow smith

Stooshe website

Add caption

Snapback Records

'Snapback Records'

• British record label based in London.
• Owned by Warner.
• Signs emerging talent, which they find by holding auditions and hosting competitions.
• Typically hip hop, RnB and rap genre artists are chosen.
• Our group will be signed under Snapback Records and debut in a few months with the single 'Do My Thing'.

London Records is a similar label who also belongs to Warner and, as the name states, is based in London. It has signed artists such as the Sugababes (from 1998-2001), All Saints and Then Jerico.

 

Jessie J website

At the bottom of the page you have all the companies she works in synergy with and extra information of members interactivity.

Sign up, for fans to interact, and 1st hand information.

You can chat to Jessie J live, many fans would love this, keeping them connected and interacting with the artist herself.

When you are ordering a ticket for Jessie 's live performance you are taken to see tickets website, working in synergy with them.

When buying her CD we are taken to Universal Music which is the label she is singed on to, working together through synergy.

In her store you can find special pack CD's. This is more targeted to her fans, so they can have those extra features and treasure her music.

Here is Jessie J's store, with all her different albums and a hoodie. Hoodies are for all age, so reaches to her target audience.

Here you can access all her videos from her music video to video blogs of her talking personally to her audience. Many of her fans would prefer to watch videos then reading about jessie j.

Here are all her live performance list. She is touring all over the UK, as she is a British artist, so targeting British audience.

Here is her gallery, which has all her images she has on different magazines and news paper. This gives people a collection of her fashion and her personality through  her interviews. This way fans find it easier to follow her fashion sense. Also the fact she is published on news papers and magazines show she also targets an adult female audience.

Here we have her Biography, where her fans can know more about, so they know not only her music but her personality more. we also get another picture in the background giving the audience variety to her look. 

Here is her blog, so that her audience can interact talking about Jessie J's updates.

This is her news page, in the same, setting but has a different image of her, with mickey mouse ears, this shows her audience she is fun but sexy. The news page updates her fans with all her updates, as her target audience would be young girls, teenagers and young adults, who access the internet all the time to find out news.

The minute you go on Jessie J's webpage you get to pick your location showing she is international and available to the world .

Music video analysis

• Here we are representing female gender identity in particular young girls. therefore in this video we have many close ups of her femininity, but not objectifying her as she is young and not presented like that. e.g we have close ups of glamorous nails, eyes and lips with gems.
• Its not only about gender representation but has the theme that everyone is unique.
• This has a build up to the actual song, setting up the setting, having cuts between artist and other students, which is a huge contrast. It has that eerie look, building up and the screens go blurry.
• We have a contrast from the start between the artist (bright and colourful ) and the rest of the students ( all in white) . we also have the dancers in bright clothes against a plain white back ground, focusing on the dancers and their individuality.
• The video interprets the song literal, having Willow whipping her hair.
•  Also another layer of interpretation, breaking out and having fun, playing with colour and filling a white room with bright colours.
• We have performance from the artist in every scene but also dance performance; we have everyone doing the whipping of their hair action and we also have her 5 dancers doing a full choreography, as well as solo dancers battling of in a circle.
• They have a gradual climax where we get everyone from being dull to expressing themselves through dance to a point even the teachers are going crazy, dance moves become heightened, grandma does splits.
• We also have a climax of Willow in a plain room, filling this room with colour by whipping her hair, final art piece product
• They have repetition in the main chorus dance and the repetition in whipping the hair. This lets audience take part as they are able to do the same move.
• They have stomping which is a popular dance in school where the music video is set.

Director research

Hype Williams
Harold "Hype" Williams (born 1970), previously known as HYPE, is an American music video and film director

Williams first displayed his work by tagging local billboards, storefronts, and playgrounds using HYPE as his graffiti tag. "That's probably what stimulated my interests in color,"

A signature style used by Williams throughout the vast majority of his videos  was the Fisheye lens which distorted the camera view around the central focus. This was used by the tandem Williams/Perez in "Gimme Some More" by Busta Rhymes and "The Rain (Supa Dupa Fly)" by Missy Elliott; however, it was dropped by 2003, when he experienced his lowest level of production activity since the beginning of his career as a music video director.


Another "signature style" involves placing shots in regular widescreen ratio, while a second shot is split and placed in the upper and lower bars. Videos that use this style include "Diamonds on My Neck" by Smitty, "I Ain't Heard of That" by Slim Thug, "So Sick" by Ne-Yo, "My Hood" by Young Jeezy, "Gomenasai" by t.A.T.u., "Check on It" by Beyoncé, "Freeze" by LL Cool J, "Snap Yo Fingers" by Lil Jon and many others.


In addition to this, he frequently utilizes aerial and tracking shots which often move backwards or forwards, some techniques which can often be seen in "Rock the Boat" by Aaliyah, "She's a Bitch" by Missy Elliott, "Not Myself Tonight" by Christina Aguilera and "Only U" by Ashanti. It is a method often used by Hype which allows his videos to be dynamic, multi-dimensional and atmospheric as opposed to having static camera angles.



Since 2003, Williams has adopted a signature style combining a center camera focus on the artist or actor's body from the torso upward and a solid color background with a soft different-color light being shown in the center of the background, so as to give a sense of illumination of the background by the foreground subject. This has been displayed in "Gold Digger" by Kanye West, "Digital Girl" (Remix) by Jamie Foxx and Beyoncé's "Video Phone".

video ideas

Each have a bright colorful background to match their personality, split screen bring s all of the together with. A lot of individual shots, performance from singers. want this brightness and fun. 


I love how the music video is very bizzar. people are wearing all kinds of stuff, i love the artist look, she has a sense of r&b, pop, sexy and gangster look.



This is very similar to the idea we are having having that, boring blank look, everyone looks the same, then one person steps up and changes the whole scene. we want the dancing scenes with artist and few dancers, want the glamourous looks pepper and salt shots, with close up of nails lips eyes etc.