Director research

Hype Williams
Harold "Hype" Williams (born 1970), previously known as HYPE, is an American music video and film director

Williams first displayed his work by tagging local billboards, storefronts, and playgrounds using HYPE as his graffiti tag. "That's probably what stimulated my interests in color,"

A signature style used by Williams throughout the vast majority of his videos  was the Fisheye lens which distorted the camera view around the central focus. This was used by the tandem Williams/Perez in "Gimme Some More" by Busta Rhymes and "The Rain (Supa Dupa Fly)" by Missy Elliott; however, it was dropped by 2003, when he experienced his lowest level of production activity since the beginning of his career as a music video director.


Another "signature style" involves placing shots in regular widescreen ratio, while a second shot is split and placed in the upper and lower bars. Videos that use this style include "Diamonds on My Neck" by Smitty, "I Ain't Heard of That" by Slim Thug, "So Sick" by Ne-Yo, "My Hood" by Young Jeezy, "Gomenasai" by t.A.T.u., "Check on It" by Beyoncé, "Freeze" by LL Cool J, "Snap Yo Fingers" by Lil Jon and many others.


In addition to this, he frequently utilizes aerial and tracking shots which often move backwards or forwards, some techniques which can often be seen in "Rock the Boat" by Aaliyah, "She's a Bitch" by Missy Elliott, "Not Myself Tonight" by Christina Aguilera and "Only U" by Ashanti. It is a method often used by Hype which allows his videos to be dynamic, multi-dimensional and atmospheric as opposed to having static camera angles.



Since 2003, Williams has adopted a signature style combining a center camera focus on the artist or actor's body from the torso upward and a solid color background with a soft different-color light being shown in the center of the background, so as to give a sense of illumination of the background by the foreground subject. This has been displayed in "Gold Digger" by Kanye West, "Digital Girl" (Remix) by Jamie Foxx and Beyoncé's "Video Phone".