Monday 24 September 2012

Gender Representation: Beyoncé, Why dont you love me




The second it starts; the old music, the font of the title and the way Beyoncé has dressed reminds us of the very old stereotype of women, in the 1950's and 60's; when women were highly stereotyped as house wives, and useless in any sort of manly job.

Firstly we have her fixing a car, which she fails to do as she doesn't look serious. this is because of the way she is dressed, in mans shirt but her boobs are being displayed, jeans which are cut very short and she is wearing heels, which a mechanic wouldn't wear. Beyonce's facial expression are seen as dumb and very flirtatious.

She plays a role of a dumb, flirtatious woman, who is pretending to be a brilliant house wife, however she burns the food, dusts here and there not thoroughly and simply doesn't do thing well like even flowering plants, she just looks like she is having fun, and is more interested in flirting to the camera.

All her outfits define her curves, making her look like an item, specially by her movements of slapping her ass and playing with her boobs. The song is all about why you should love her, but she portrays a desperate woman, making men see her only as an object.

We see how desperate she is when she is in the room, smoking and and crying which woman are known more to be emotional, but not known as smokers, unless they are depressed and trying to impress the opposite sex.

In this song and video, we get a strong person in the lyrics who tells us she is smart and independent but we get a contrast of women who are just flirtatious, dependent on others and weak which is the main stereotype of women. the lyrics show a modern day stereotype of women now.

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